A Prototype Brand for the Crypto Economy
Client: Breakthrough (Concept Prototype)
Scope: Brand concept development, campaign messaging, visual design
Scope: Brand concept development, campaign messaging, visual design
Breakthrough was developed as a speculative brand concept aimed at the cryptocurrency and fintech space. The goal was to craft a design system and campaign identity that could speak to modern crypto investors—confident, future-focused, and digitally native.
I created both the conceptual design and copy development, delivering a single visual direction that spanned across social media carousel and single posts, ad mockups, YouTube thumbnails, and other prototype brand layouts. The branding leaned into sleek aesthetics, combined with sharp typography and a strategic color palette built to signal trust and innovation.
The copy set reinforced Breakthrough’s value proposition with concise headlines, layered subheads, and a core campaign message. Each asset was designed to demonstrate how thoughtful brand systems can increase engagement, build community, and drive relevance in fast-moving digital markets.
Brand Style Guide
Social Media Campaign Visuals
Social Media Carousel Design
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