Building a Brand from the Ground Up
Client: Medix CBD Wellness
Scope: Packaging, social media, email, web design and print advertising
Scope: Packaging, social media, email, web design and print advertising
Baseline: Medix entered a competitive CBD market seeking a trustworthy, modern, wellness-focused identity to differentiate its brand and boost growth.
Tactic: We created a unified brand system, from packaging and photography to social campaigns and email design. Clean layouts, health-forward imagery, and vibrant product visuals built credibility and emotional appeal.
Topical & Lotion Packaging: Clear, calm, and wellness-centric.
Vape Product Packaging: Sleek and colorful, balancing fun and sophistication.
Social Media Campaigns: Product-driven posts with consistent voice and identity.
Email Design: Branded layouts with clarity and intention.
Magazine Advertising: Original photography and high-impact layouts featured in Modern Dog Magazine.
Outcome: Medix CBD Wellness saw steady monthly revenue between $30,000–$40,000, strengthened brand visibility across digital and print, and played a role in the company’s $1.5 million acquisition in 2021.
Topical & Lotion Packaging
We designed clean, bold packaging for Medix’s topical and lotion products and more. The look was simple yet strong, focused on clarity, wellness, and a brand-centric presentation that spoke directly to consumers.
Vape Product Packaging
For their vape line, we leaned into vivid color and playful design. Sleek packaging paired with vibrant vape hardware positioned Medix as a premium choice that felt high-end.
Social Media Campaigns
We developed a product-driven social media strategy that balanced visual clarity with brand personality. Each post was designed to show key offerings through bold imagery, fun composition and consistent messaging, reinforcing Medix’s identity while building a recognizable and engaging presence online.
Email Design
We designed a series of branded emails with clean layouts and a clear visual hierarchy, ensuring every campaign felt intentional and aligned with Medix’s overall identity.
Magazine Advertising
For Medix’s CBD dog product line, I designed a series of high-impact magazine ads using original, in-house photography. Shot in our studio and laid out in Adobe InDesign, the final pieces were featured in national publications like Modern Dog Magazine, raising visibility and building credibility across markets.
Left: Product captured in a raw studio image. On the right is the finished composition, created with Adobe InDesign.
Magazine Ad Preview
A preview of the published ad highlights how the final layout appeared to readers, communicating Medix’s creativity, core brand values and design execution.
This unified work we did for Medix didn’t just elevate their brand, it delivered results. Medix saw consistent monthly revenue of $30,000–$40,000, increased recognition across digital and print channels, and played a key part in their $1.5 million acquisition in 2021.
Check out my work, learn more about me if you are ready to take your brand to the next level, contact me today.
Thank you!