Building a Brand from the Ground Up
Client: Medix CBD Wellness
Scope of Work: Comprehensive Brand Identity, Packaging Design, UX/UI Web Design, Social Media Strategy, Email Marketing, Print Advertising & Studio Photography
Scope of Work: Comprehensive Brand Identity, Packaging Design, UX/UI Web Design, Social Media Strategy, Email Marketing, Print Advertising & Studio Photography
The Challenge
Medix approached me during their initial launch phase, just as the CBD industry was becoming highly competitive. Their vision required a distinct, modern visual identity centered on wellness. The main goal was to cultivate fast market credibility and consumer trust through their branding and excellent product line. They were intentional on making the Medix brand stand out from competitors, build lasting equity and scale.
The Strategy
To answer this challenge, we built a unified brand ecosystem from the ground up, seamlessly connecting physical product packaging with digital and print touchpoints. The creative direction balanced health-forward imagery with clean, structured layouts to drive emotional appeal and corporate credibility.
The strategy was executed across five core pillars.
Topical & Lotion Packaging
We developed clean, bold packaging systems focused entirely on clarity and wellness. The resulting visual presentation was simple yet commanding, communicating the brand values directly to health-conscious consumers.
Vape Product Packaging
For the vape hardware line, the creative direction leaned into vivid colors and playful layouts. This approach balanced the modern look with an energetic aesthetic, positioning the line as a premium market choice.
Social Media Campaigns
We design a product-driven social media strategy that balanced visual clarity with authentic brand personality. Every digital asset relied on vivid colors, bold imagery, dynamic compositions, and consistent messaging to solidify an engaging online presence.
Email Design
We established a series of branded email marketing templates using clean layouts and visual hierarchy. This helped us secure that every automated campaign felt intentional, easily readable and aligned with the parent brand identity.
Magazine Advertising
To support the CBD dog product line, we directed and executed a series of high-impact print advertisements. The assets featured original, in-house studio photography styled and laid out inside Adobe InDesign, Adobe Illustrator, Adobe Photoshop.
Left: Product captured in a raw studio image. On the right is the finished composition, created with Adobe InDesign.
These ads were features in national publications, including Modern Dog Magazine, expanding broader market authority.
The Result
The holistic brand transformation delivered undeniable commercial outcomes, proving the measurable ROI of intentional design. As documented in, the unified creative assets
Revenue Optimization: Generated steady, predictable monthly revenue ranging between $30,000 and $40,000.
Omnichannel Authority: Substantially increased consumer recognition across both digital storefronts and traditional print media channels.
Enterprise Value: The robust brand equity and polished visual systems played an instrumental role in positioning the company for a successful $1.5 million acquisition in 2021.
Check out my work, learn more about me if you are ready to take your brand to the next level, contact me today.
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