Social Media Campaigns
Client: Health Resources and Services Administration (HRSA)
Scope of Work: Social Media Strategy, Visual Campaign Design, Creative Direction
Scope of Work: Social Media Strategy, Visual Campaign Design, Creative Direction
The Challenge
HRSA needed a strategic approach to amplify public awareness for vital nationwide rural health initiatives, including workforce development, maternal care, and substance use prevention. The primary objective was to convey insightful content creatively, but in a way that still adhered to the theme of accessibility, human-centric outreach while alining with strict federal agency standards.
The Strategy
We deployed a multi-year campaign strategy built on a visual evolution. I worked closely with project manager, creative director, copywriter all managed in Basecamp. For the initial phase, we designed custom vector artwork depicting diverse scenes, leveraging interactive carousel layouts to clearly map out the agency's community initiatives. The subsequent next year phase pivoted toward authenticity, transitioning from vectors to photography and refined copywriting. This shift successfully centered the narrative on the actual outcomes driving these health programs.
We deployed a multi-year campaign strategy built on a visual evolution. I worked closely with project manager, creative director, copywriter all managed in Basecamp. For the initial phase, we designed custom vector artwork depicting diverse scenes, leveraging interactive carousel layouts to clearly map out the agency's community initiatives. The subsequent next year phase pivoted toward authenticity, transitioning from vectors to photography and refined copywriting. This shift successfully centered the narrative on the actual outcomes driving these health programs.
The Result
This approach added a real-humanized element to the agency's digital footprint. By bridging simple infographics, data visualization with authentic human stories, the unified campaigns expanded public reach, elevated audience engagement metrics and established cohesive brand presence across all the main social platforms.
This approach added a real-humanized element to the agency's digital footprint. By bridging simple infographics, data visualization with authentic human stories, the unified campaigns expanded public reach, elevated audience engagement metrics and established cohesive brand presence across all the main social platforms.
Improving Access to Maternal Health Care
Addressing Substance Use Disorder in Rural Communities
Expanding and Supporting Rural Workforce Development
Expanding and Supporting Rural Workforce Development (2024)
Extended Social Media Designs
This section showcases auxiliary social media assets created for a variety of campaign focus areas.
Expanding and Supporting Rural Workforce Development (Twitter/X)
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