HRSA Social Media Campaigns (2023–2024)
Client: Health Resources and Services Administration (HRSA)
Scope: Campaign design, creative direction, visual storytelling
Scope: Campaign design, creative direction, visual storytelling
HRSA sought to strengthen its social media presence by highlighting its work in rural communities. In 2023, we launched a vector-based carousel campaign that made complex public health services feel relatable and human-centered. By 2024, the agency wanted a refreshed direction—one that showcased impact through real photography and updated messaging.
We led the creative evolution by integrating authentic visuals, success-driven copy, and a more grounded tone. This brought a new level of emotional resonance and clarity to HRSA’s mission.
The result: a dynamic campaign that deepened community engagement and reinforced HRSA’s credibility across platforms—combining visual continuity with renewed creative energy.
2023 Campaign: HRSA Approach with Bold Vector Graphics
2024 Campaign: HRSA Shifts to Authentic Photography
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