HRSA Social Media Campaigns (2023–2024)
Client: Health Resources and Services Administration (HRSA)
Scope: Campaign design, creative direction, visual storytelling
Scope: Campaign design, creative direction, visual storytelling
In 2023, HRSA launched a social media campaign that would bring visibility to their work in rural health care. This initial phase focused on using real-life photography to humanize their outreach and amplify stories from the field. Each post featured authentic images and thoughtful composition, transforming complex public health messaging into digestible, engaging content.
In 2024, HRSA returned with a new challenge: They requested a shift to vector-based illustration to deliver narratives around key nationwide initiatives. The updated messaging focused on three central priorities: "Expanding and Supporting Rural Workforce Development," "Improving Access to Maternal Health Care," and "Addressing Substance Use Disorder in Rural Communities."
We responded with a refreshed concept that embraced the versatility of vector graphics creating custom designs and highlighting community stories, public health training programs, and measurable results through compelling statistics.
Improving Access to Maternal Health Care
Addressing Substance Use Disorder in Rural Communities
Expanding and Supporting Rural Workforce Development
Expanding and Supporting Rural Workforce Development
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