Social Media Campaigns
Client: Health Resources and Services Administration (HRSA)
Scope: Campaign design, creative direction, visual storytelling
Scope: Campaign design, creative direction, visual storytelling
Baseline: HRSA wanted to amplify awareness of its nationwide rural health initiatives, including workforce development, maternal care, and substance use prevention. The goal was to humanize outreach while staying aligned with the agency’s mission.
Tactic: In 2023, we designed a vector-based social campaign with carousel posts highlighting HRSA’s community impact. In 2024, we evolved the visual direction toward authenticity — replacing illustrations with real photography and refined copy that emphasized the people behind the programs.
Outcome: The two campaigns worked in harmony, one symbolic, one human. Together, they increased engagement, expanded HRSA’s digital reach, and established a more relatable visual identity across its platforms.
Improving Access to Maternal Health Care
Addressing Substance Use Disorder in Rural Communities
Expanding and Supporting Rural Workforce Development
Expanding and Supporting Rural Workforce Development (2024)
Expanding and Supporting Rural Workforce Development (Twitter/X)
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