HRSA’s 2023 and 2024 Social Media Campaigns
In 2023, we designed a social media campaign for HRSA, using vector graphics and carousel posts to tell the story of their services in rural communities. For 2024, HRSA sought to refresh the campaign by incorporating real-life photography, updating messaging to reflect evolving goals, and showcasing impactful statistics from these communities.
To achieve this, we designed a concept featuring authentic photography that emphasized the real impact of HRSA’s training programs. The visuals were paired with updated messaging that highlighted success stories and aligned with HRSA’s mission. This approach brought fresh creativity while maintaining continuity with the original campaign.
The result was a visually compelling and relatable social media campaign that exceeded expectations. By focusing on authentic imagery and refined storytelling through carousel posts, the 2024 campaign strengthened HRSA’s connection with rural communities and delivered a powerful social media presence.
2024 Campaign: HRSA Shifts to Authentic Photography
2023 Campaign: HRSA Approach with Bold Vector Graphics
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