Education / Global Learning
Client: Open Education
Scope of Work: Social Content Strategy, Visual Branding, Market Localization, Cross-Channel Engagement Design
Scope of Work: Social Content Strategy, Visual Branding, Market Localization, Cross-Channel Engagement Design
The Challenge
Open Education wanted to grow its online presence, but their social media graphics lacked visual energy. Before my design refresh, the brand struggled with flat illustrations, inconsistent layouts, and clashing color choices. Using bright orange directly alongside neon green created eye strain and hurt brand credibility. The main goal was to solve these visual issues, establish strong brand consistency centered around their primary signature blue, and make online language learning feel fun, modern, and approachable.
The flat green background and plain text grid feel like a dry textbook page rather than an engaging social post.
A text-only layout on a flat orange canvas lacks visual graphics, making a fun quiz look like a crowded worksheet.
The heavy black lower panel feels dark and uninspiring, drowning the lesson in an unappealing wall of plain text.
Bright blue text placed over a harsh yellow background creates visual clash and makes the lesson hard to read quickly.
The neon green smaller text clashes heavily with the bright orange background, distracting users from the conversation lesson.
The Strategy
I created a fresh, modern design system built for fast social media feeds. I established Open English's primary blue as the main color anchor across all channels, instantly fixing color confusion. By combining this rich blue foundation with dynamic 3D graphics, clean type alignment, and flexible layout templates, I made every post feel professional, energetic, and easy to read.
Campaign 1: Student Benefits & Platform Advantages
I designed a social media campaign highlighting core perks like 24/7 live classes and native English teachers. I placed the text on a clean white card with bold headlines and checkmarks, and added photos of happy students holding laptops and tablets for natural depth. Blue and orange shapes tied the layout together, keeping the brand bright, energetic, and consistent across feeds.
Campaign 2: 2-for-1 ("2X1") Anniversary Promotion
I designed a social media campaign for Open English's 2-for-1 offer. This deal lets two students sign up for the price of one course, so it's easy for friends, family, or coworkers to learn English together.
To make these posts stand out in busy social feeds, I built the layout around a bright orange badge that shows the "2X1" deal right away. I framed each post with blue and yellow side borders to keep the brand easy to recognize. On posts with people, I used friendly models pointing at the offer to connect with the audience. For other versions, I paired simple 3D objects with bold buttons and clear text over light backgrounds, so the deal is easy to read and understand.
Market Localization: NextU Brazil Campaign
NextU is an online learning platform built by Open Education, focused on technical job skills like coding, web development, digital marketing, and business administration.
When I took over design for the Brazilian market, I knew a standard corporate approach wouldn't work. The culture is warm, informal, and deeply connected to internet humor, so I adapted our visual strategy to match. I created custom Portuguese content using lighthearted jokes, relatable office moments, and popular web culture to make tech training feel fun and welcoming.
This included comic strips based on everyday digital habits, pop culture comparisons that turned posts into viral social commentary, playful illustrations to keep tech topics light, and bite-sized skill guides that combined NextU's brand colors with friendly, approachable design.
The Result
The new visual style successfully brought Open Education's global presence together. Putting this consistent design system into action led to clear marketing and operational success:
Elevated Global Engagement: Interactive educational posts boosted comments, shares, and brand awareness across active platforms.
Optimized Performance Metrics: Targeted paid social campaigns directly supported internal growth goals by expanding reach and increasing student sign-ups.
Stronger Market Trust: Custom regional content established Open Education as a highly modern, reliable, and friendly voice in global online learning.
Check out my work, learn more about me if you are ready to take your brand to the next level, contact me today.
Thank you!