Email Campaign for Vacation Village
Client: Intersection Online Inc. (Vacation Village)
Scope: Email design, campaign strategy, visual messaging​​​​​​​
Baseline: Vacation Village Resorts sought a campaign that could re-engage their customer base and drive measurable results through email marketing. The goal: improve open rates, increase web traffic, and align visuals with their resort brand identity.

Tactic: We partnered with Intersection Online Inc. to design a series of high-impact, mobile-optimized emails. Each campaign combined strategic messaging with compelling visuals — clean layouts, clear calls to action, and consistent branding.

Outcome: The campaign reached over 26,000 recipients, achieving a 24% open rate, a 2.8% click-through rate, and a 15% steady increase in web traffic. The project proved how well-crafted design and data-driven strategy can work together to drive engagement and conversion.
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